What if GDP is the wrong compass and happiness is the real destination?

For decades, Gross Domestic Product has been the measure of progress. But what it counts in dollars, it misses in meaning. Burnout. Inequality. Environmental collapse. Social disconnection. We are richer than ever, and yet, not necessarily better off.

From Capitalism to Happytalism is a bold, evidence-based proposal to rethink what we value as a society. Bridging economics, psychology, well-being, and environmental science, this book challenges the dominance of growth-centric thinking and makes the case for a new development model: one rooted in well-being, equity, and sustainability.

With clarity and scientific rigour, the author introduces an innovative conceptual framework and practical dashboard to help countries measure what truly matters: how people live, how they feel, how they work, and whether the systems around them allow for genuine human flourishing.

This is not an anti-growth book. It’s a post-growth vision for the 21st century. A future where prosperity is measured not by output, but by outcomes. A future where happiness is no longer a by-product, but the key policy goal.